FaceBook fan pages allow custom content, not just the wall, photos, and info page/tabs.
FaceBook has both personal and business/fan pages. The fan ages are a little different as they are “liked” rather than “friended.” Also there is a minumum number of “likes” that need to be achieved before the page gets a “vanity” name like FaceBook.com/MyCompany. Since there are no “friends” fan pages do not allow access to profile like a personal page.
Until there are enough likes the pages have “clumsy” URL’s. Two pages I created are TBPPfp.DigMedPre.com and PGoGSLfp.DigMedPre.com. These are actually HTML links to the demo sites.